HIGHLIGHTING KEY ON-PAGE AND OFF-PAGE SEO RANKING FACTORS

Published By Blog Breed

Individuals and organizations have been leveraging Search Engine Optimization (SEO) to hold sway on the internet. But, despite our prolonged familiarity with SEO, many people still cannot make sense of its basic concepts; on-page SEO and off-page SEO.

Marketers typically create an SEO strategy that does not take both dimensions into account. Consequently, they have to make peace with the lukewarm results. Until recently, SEO was a little less competitive. So if you nailed either on-page SEO or off-page SEO, you could still go pretty far on the search engine.

But this does not hold true anymore. Considering today’s market, you must give equal attention to the ins and outs of both types of SEOs.

Let us break down what on-page SEO and off-page SEO are all about:

Also Read: BEST SOCIAL MEDIA MANAGEMENT PRACTICES

ON-PAGE SEO

On-page SEO involves actions that take place within the premises of your website to improve the ranking. In other words, you can exercise more control over on-page SEO factors and meddle with them at will.

On-page SEO is the combination of a variety of facets. You must understand how they work in tandem to influence your ranking.  

URL Structure

URL structure is easily one of the most overlooked features of SEO. However, experts believe that it can dramatically impact your overall standing in the search engine. We would recommend you insert a keyword in the URL that reflects the content of the respective page.

The tactic leads to the formation of an easy-to-understand URL, which accounts for optimal search engine crawling. These URLs also give a clear idea to readers and are likely to earn more clicks.

Make sure to keep the URLs concise. Adding unnecessary keywords will do more harm than good. 

Content Structure

The content structure could be defined as the way your content shows up on the screen. The search engine knows that online readers adopt an unconventional approach when it comes to the consumption of content.

Generally, people speed-read the webpage and only stop when they come across something very specific. That is why Google emphasizes breaking the content into easily scannable portions using headings, sub-headings, bullet points, etc.       

Page Speed

Content is not the only yardstick that evaluates the performance of your page. Speed also counts as a key on-page SEO element. Following well-crunched numbers, nearly 50 percent of visitors will skip a webpage if the loading time exceeds 2 seconds.

Since every search engine wants to ensure the best user experience, a lackluster webpage speed will demote your ranking big time. In case your website speed is not quite up to the mark, taking the following two measures will account for considerable improvement:

• Switch to a responsive web design
• Optimize images

Internal Linking

Internal links connect one page of your website with another. Having said that, internal linking does not mean you can randomly hyperlink any piece of content just about anywhere on the website.

It must be done very tactfully. The fundamental requirement of smart internal linking is that every hyperlinked phrase must provide value to the visitor.  

OFF-PAGE SEO

Off-page SEO refers to the SEO strategies that are implemented outside your website. Needless to say, you have minimum control over off-page SEO stuff. Here are some of the most critical off-page SEO courses of action:    

Backlinks 

Backlinks are the backbone of SEO. It is because search engines view them as a strong benchmark to gauge the reliability of a website. Hence, it would not be wrong to state that more backlinks mean more votes of confidence for your website. 

You need to keep a couple of things in your mind while laying down a link-building strategy. Firstly; you should acquire backlinks from websites that resonate with your industry/niche.

For example, if your website is related to the automobile industry, the backlinks should also come from similar websites. Secondly; put in efforts to get backlinks from quality websites. It might be somewhat time-consuming, but the struggle is worth the time.   

Domain Authority

Domain authority, aka domain strength, is about how effective your site is. Search engine measures domain authority with the help of the following components:

• Website Traffic
• User Experience
• Relevancy of Searches 
• Profile Link

Social Media Shares

Search engines evaluate the performance of a piece of content by observing how well it is doing on the internet in general. That is where social shares kick in. Though the connection between social shares and ranking is not as close-knit, it does make a difference in the long run.

Summing Up

If your current SEO strategy is taking you nowhere, this article must have helped you to identify its underlying loopholes. It is highly advisable to create a powerful SEO framework after giving due attention to both on-page SEO and off-page SEO ranking factors.