Published By Blog Breed
When it comes to shopping, technology has cut a lot of hassle for us. Unlike the past generations, people have the facility to navigate through a website and buy stuff on the go. But online shopping has a fair share of downsides as well. For example, more and more consumers are voicing concerns regarding poor product quality.
Since you can’t have first-hand experience touching the product, online stores are tricking people into purchasing by showing HD visuals. Besides, returning online orders is such a pain in the neck.
So if you own a brick and motor general store, you would be thrilled to know all this. The reason behind this is that decline in online sales might boost foot traffic in physical stores. However, one could also take several other measures to jack up customers to a retail shop. We are narrowing down some of them in the following section:
Also Read: 6 ACCOUNTING HACKS FOR STARTUPS
Invest In Solid Advertising
Advertising is hands down the best way to uplift a business and let the maximum number of people know its presence. To begin with, you could consider coming up with eye-catching displays. Albeit old, this strategy has not lost luster over time.
It has been observed that store owners are not typically well-versed regarding the optimal placement of billboards, posters, etc. They hang them just about anywhere and everywhere. That is a flawed strategy. You should pick locations for advertisements where existing or potential customers exist in abundance.
Tapping into social media is also a great way to grab attention. Again, you have to be smart enough to cherry-pick the right platform. Depending on the resources, store owners may pore over the option of hiring a social media team and running online paid promotions.
Aside from that, an optimized website could work as a promotional tool because an increasing number of customers are opting for local businesses these days. For example, if someone has entered Sevierville and wants to shop, he/she would type shopping in Sevierville to find suitable options.
Work On Curb Appeal
A report suggests that 70 percent of people visit a general store for the first time due to the curb appeal. That speaks volumes about the importance of curb appeal. If you want to gain a better understanding of this feature, think of it as a user experience on a website. Just like customers do not shop from an online store with complex navigations or dull layouts, they would not step into a brick and motor shop with a poor exterior setup.
Here are a bunch of reliable formulas to take your general store’s curb appeal to a whole new level:
- Make sure the shop looks open. Remove obstacles hindering the entrance view.
- Keep it well-lit so that people can spot it from a reasonable distance.
- Maintain cleanliness outside the shop. We recommend you take the responsibility of removing dust or debris from the nearby sidewalks.
- Describe clearly what you sell. If someone can’t make out what the store has to offer, why would he/she be motivated to come inside? Hence, avoid being overtly creative to describe your business as customers might have difficulty fathoming it.
Pay Attention To The Employee Training
Employees are an asset to any business. And general stores are no exception to that. You might be running giveaway campaigns or offering hefty discounts. But if the staff is not cooperative or falls short of knowledge, all your efforts will come to naught.
Contrary to the common assumption, recruiting talented workers is not enough. You must emphasize their constant training because customer behavior is always fluctuating, and new products keep hitting the market regularly.
It bears worth mentioning that mapping out a one-size-fits-all training program is unlikely to be productive. Since every individual is different from the others, you are better off tailoring personalized training sessions. For example, some people learn the best through visuals, while others may cultivate a better understanding with the help of real-life examples.
It is a well-documented fact that people will shop more if you can somehow prolong their stay in your brick and motor store. It stands particularly true for general stores because they have an array of items at their disposal. That is where hosting events could make a world of difference. There are many renowned brands doing the same, and you could easily draw inspiration from them.
The event does not necessarily have to be related to your niche. As long as it provides value to customers, it is good to go.
The Concluding Remarks
Indeed, online shopping has surged in popularity. But that does not mean brick and motor stores are out of the competition. There is still plenty of space to be capitalized by the conventional general stores. Over the years, savvy general store owners are executing the tricks mentioned above to increase the bottom line.