Social Media Marketing Strategy

Published By Blog Breed

It has not been too long since the world caught its first glimpse of social media. But, within such a short time, platforms like Facebook, Twitter, Instagram, etc. have become a force to be reckoned with. This statement particularly stands true for businesses because they are leveraging social media marketing to create infinite growth opportunities. Several companies still assume occasionally sharing posts on social media accounts for the best social media marketing strategy. Well, they could not be more wrong.

So how does one devise a gripping plan to make the most of the space called social media? Below are the top 7 tactics that can liven up your social media marketing strategy real quick:

Narrow Down Goals

If you proceed without goals, it is like aiming in the absence of a target. In other words, marching forward before outlining goals is a surefire recipe for disaster. So jot down your business objectives right away. Depending on the respective organization, the possible objectives of your social media marketing campaign could be increasing brand awareness, scaling up the number of followers, driving website traffic, improving the bottom line, and so on.

Oftentimes, businesses end up setting goals that lay outside their scope. You should avoid committing the same mistake to keep your ambition and enthusiasm intact.

Run Contests

Contests are gathering steam on social media for quite some time. It is arguably the best bet to enhance the engagement rate. Easy as it may sound, running a contest is far from a piece of cake. More so, if you are a first-timer.

Here is what you should take into account while launching a social media contest:

Define Terms And Conditions Carefully

Social media platforms operate within the boundaries of a set of rules and regulations. If you transgress them, you could be in for a harsh penalty. So make it a point to take a good look at policies. Once you are aware of social media platforms’ guidelines, you can draft your own terms and conditions around them. It will be a step in the right direction to create the best social media marketing strategy.

Do Not Run The Contest Forever

The enthusiasm of participants gradually fades away when they have to wait too long to know the results. Additionally, if the contest unnecessarily extends, people tend to become somewhat laidback. They keep postponing their participation. On the flip side, a short deadline instills a sense of urgency, and everyone rushes to become part of it. As a rule of thumb, a social media contest should last between 3 to 5 days.

Pick a nice giveaway

Let’s face it; giveaways are the single most important factor that either encourages social media users or scares them away. It’s as simple as that. Thus, you should spare extra attention to selecting a compelling prize. It bears worth mentioning that a good giveaway does not necessarily have to be expensive. You can find a lot of examples of the best social media marketing approaches where prizes barely cost anything. For example, if you give a shoutout to the winners on your Instagram page, they will be more than happy.

Create Platform-Specific Content

Every social media site follows different algorithms. It effectively means marketers should create platform-centric content to get better results. For example, posts with longer captions are more likely to receive a bigger reach, while Instagram boosts posts containing top-quality visuals.

Respond To Public Quarries At Your Earliest

If you take too long to get back to customers on social media, you are at risk of earning their disdain. Modern-day customers want to feel valued. So taking too long or ignoring their quarries is the last thing any brand can afford today.

According to a widely-acknowledged report, nearly 42 percent of consumers expect a reply within one hour. If you have a small social media team or scarce resources, take advantage of artificial intelligence to respond in a timely manner. Almost all the best social media marketing strategists are exploiting bots to ensure prompt replies.

Schedule Posts

Scheduling social media posts is important for multiple reasons. Firstly, the general public forms an opinion about a brand based on its social media presence. So if you post irregularly, your company will most probably be viewed as unprofessional. Secondly, scheduling posts during optimal hours will profoundly improve their chances of good performance.

Summing Up

Social media is one of the most convenient mediums for taking your business to the next level. But, unlike the common assumption, creating the most successful social media marketing strategy requires out-of-the-box thinking. We are pretty confident that implementing the above techniques will do a world of good for your business.