6 min read

Published By Blog Breed

Many human activities have shifted to the virtual realm thanks to the growing technological footprint. Businesses are no exception to this. If you do not have a robust online presence, your company is effectively non-existent.

However, establishing a viable online presence is no cakewalk. You must be proficient with a variety of digital marketing tools to cut through the noise. They can assist you in developing a competitive strategy, monitoring performance in real time, and generating long-term revenue.

If you are having a hard time cherry-picking appropriate digital marketing tools for your business, read on:


1. FunctionFox

FunctionFox has a wide range of tools to assist you and your team in collaborating and managing your projects more effectively. As a team leader, you can create and assign tasks to your colleagues and get access to real-time information about the status of the project.

If you work in the creative industry such as graphic designing, you will find FunctionFox’s billing and timesheet features particularly useful. For example, if you have created a compelling logo, FunctionFox could store it until you find a project where you can incorporate that logo.

In other words, the tool’s 10 gigabytes (GB) of storage could also help you with effective digital asset management. If you are wondering “How does digital asset management work?” or “Why digital asset management is important for my business”, you clearly need to dig deeper.    

Coming back to FunctionFox, the tool accommodates an unrestricted number of customers and projects and gives users the flexibility to personalize their account settings so that they are compatible with their organization’s workflow. It also enables users to keep track of project budgets, estimates, quotations, and expenditures.

Apart from that, FunctionFox also brings a host of multitasking options to your disposal. When you have a problem with FunctionFox, you can always rely on their customer service.

2. ActiveCampaign

ActiveCampaign is an email marketing and contact management platform that makes it simple for businesses to communicate with their customers. The software enables you to personalize each contact’s experience by creating newsletters and triggering campaigns based on their preferences. With the campaign builder and extensive template library, you can quickly and easily create eye-catching emails and send them to the relevant recipients.

The platform has some distinctive machine learning capabilities as well. For example, they allow you to keep tabs on when your contacts open your promotional emails. After that, the software will automatically send out emails throughout subsequent campaigns at the most optimal hours to further enhance engagement.

Moreover, ActiveCampaign tracks the likelihood of a lead becoming a customer. The software generates positive or negative rankings based on how contacts engage with your material, such as signing up for a webinar or ignoring your emails. 

3. BuzzSumo

BuzzSumo can assist you in elevating the quality of your content. It is a one-stop shop for all your content research and social media analysis needs, and it can even assist you in discovering new trends. BuzzSumo is a cloud-based platform. That implies that no software installation is necessary. Simply launch your web browser, navigate to the website, and enter your credentials there.

In addition, the software is known for its user-friendliness. After logging in, you just need to type a keyword into the search bar and press “Go!”. Be it a single word, a few words, or a long-tail word, BuzzSumo can pull off the trending articles and best-performing blog posts in a breeze.

What makes BuzzSumo so appealing is its in-depth filter, which allows you to delve as deeply as you like. It is possible to narrow down the results by content type, language, date, word count, and country. By selecting the “Save Search” option, you can also save a particular search result.

The tool also features an option called “question analyzer”. It comes in handy to understand any questions that your clients or readers may have. When you enter a keyword into the search bar, BuzzSumo’s question analyzer scours the web for relevant questions. You can look up questions about your brand, services, products, and much more. These insights will come in handy in the decision-making process.

4. Leadfeeder

You must have a comprehensive B2B lead generation plan in place to acquire leads. However, the effectiveness of these tactics largely depends on whether or not consumers fill out your lead generation form. Studies find that only 3% of your website visitors are likely to leave some kind of contact information.

That is where Leadfeeder comes in. It can help you to connect with the remaining 97% of visitors. Leadfeeder can identify anyone visiting your website and reveal pages they are frequently navigating. Regardless of the size of your company or industry, the software is ideal for all businesses.

With Leadfeeder, you can also narrow down the quality and relevant leads by applying various filters such as pages visited, industry, employee count, country, and so on. You may also use the advanced filters to further refine the leads. These filters include visit length, traffic source, and pageviews per visit.

Leadfeeder is compatible with a variety of different services, including LinkedIn and Google Analytics. Additionally, Leadfeeder can be linked with Customer Relationship Management (CRM) applications, enabling the addition of leads straight to the sales pipeline. As a result, you will not lose out on the opportunity to convert the most relevant leads. If you want, you may exploit the feature to get notified via email when specific companies visit your website. 

5. Pardot

Digital marketing experts strongly recommend using Pardot. As a marketing automation platform, Pardot is best suited for B2B sales and marketing automation. Typically, B2B sales require a longer sales cycle and a series of complex decisions. Pardot’s email marketing solution provides automated support to adequately meet these requirements.

This tool will give you access to features like lead management, batch emailing, landing page creation, drip marketing, and real-time sales notifications. However, the Enterprise version includes additional features such as bespoke security controls, more storage capacity, and a dedicated IP address.

At each stage of the marketing funnel, Pardot generates detailed reports. Though the reports can be customized, the default options should suffice for most marketing departments. Pardot can calculate your marketing campaign’s return on investment (ROI) and show you how that ROI affects revenue.


When it comes to turning your business into a success story, it is no longer necessary to have a multimillion-dollar marketing expenditure to stay ahead of the pack. Digital marketing has leveled the playing field for all businesses. That being said, making the most of digital marketing largely depends on your ability to pick the right tools to get the job done. If you had any confusion regarding that, reading this write-up would have most likely addressed that.

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